Critical success factors. 26/10/2014

This is our critical success factors created from our TOW's-

Weaknesses and Threats- Due to the impact of the recession and rising electricity prices, ticket costs will inevitably increase and consequently reduce the amount of tickets sold. Alton towers have introduced various deals to accompany ticket purchases such as family discounts, for example Groups of 7 people attending save 30-35%. As a result a day out at Alton Towers has become more affordable which will attract more people to come on a frequent basis.

Weaknesses and Opportunities-Another way Merlin are creating opportunities for the general public attending Alton Towers for example is by offering free vouchers on various products such as 2 for 1 ticket prices, which combats the high individual cost of tickets.This is another method that makes Alton Towers more affordable and maintain their high income levels.

Strengths and Opportunities-Alton Towers are now offering a broad range of activities at the theme park such as the introduction of a CBeebies land and a water park for kids,making it more ‘family-friendly’. Additionally Alton Towers offers accommodation which makes the park more easily accessible to the public. This therefore will improve satisfaction rates and inevitably increase income levels. Alton Towers currently have strong branding, but with the introduction of new rides such as The Smiler this enhances Alton Towers overall brand i.e. promoting The Smiler as the ‘first 14 loop roller coaster’, therefore attracting more of the public.

Strengths and Threats- Despite Alton Towers success at attracting the public, they are constantly confronted by competition that offers people something different and more relative to their lifestyles. As a consequence Alton Towers are implementing a wide variety of things to do as well as introducing more rides through their strong branding.

Second Entry, 17th October 2014

 

For our second entry we firstly met up on the 15th of October 2014 to come with a few ideas for our TOWS analysis which we gave out each person to go and do there own research on so that on the following Friday we can exchange our ideas together. Then later on the week of Friday the 17th, the group and I had gathered around one of our workshop tutorials and initiated on planning for our TOWS analysis. We roughly drew a TOWS Box and highlighted some of the few Strengths, Weaknesses, Opportunities and Threats involving the marketing structure of Alton Towers. Below we've shown a camera shot of our work from this morning.

 

-Alex was responsible for researching the Threats along with Ann Marie

-Katie was responsible for researching the opportunities

-Tareq was responsible for researching the strengths

-Archie was responsible researching the weaknesses 

 

-We all worked on discussing the Critical discuss factors together as a group

 

 

 

First Entry, 3rd October 2014

• In our first workshop we decided to do Alton Towers and set up a group chat.
• We all met up on the 2/10/14 and divided Pestle up to do work.
• We came back together on the 3rd and put all our information together and input it into our blog.

P	and legal- ·         Many different factors – legislations, taxes, changes in laws, health and safety. ·         One example I have found is a court case from 2004. ·         Carried out by people living 100 yards from entrance, Alton Towers found guilty under noise nuisance under Environmental Protection Act. [The Guardian]
E	·         Many factors but the main factor found is the ‘recession’ ·         The one we have just exited made people not spend on luxury goods like Alton Towers. ·         This then caused them to change the way they advertised, employment and more to help their cost throughout to balance with their profit.
S	·         They have made it more accessible for families with introduction to water rides and family/ child rides, giving more opportunities for all ages in a family. ·         New rides such as ‘The smiler’ attracted more due to the size of advertisement. ·         Also ticket advance when booking 7 days in advance, as well as family discount making it more affordable.
T	·         Ensuring that their for both rides and networking systems are safe and secure ·         Bringing out new rides, events and systems to match their competitors
E	·         Have access for customers to dispose waste by leaving dustbins around the theme park ·         Cars have separate parking to lower pollution to the environment

 

 

Reference-

Ward, D (2004) The Guardian. Available from: http://www.theguardian.com/uk/2004/aug/03/davidward [Accessed 2nd October 2014]

Bibliography-

http://www.ukessays.com/essays/tourism/environmental-factors-influencing-alton-towers-uk-tourism-essay.php